Bill Lilla

Bill is the former Executive Vice President of Sales and Marketing for Peet's Coffee and helped build the company from $55 million to $165 million in sales. Previously, Bill was Vice President Marketing for Diageo Wines and Marketing Director for Capri Sun Beverages.

Bill helps Preserve Capital identify investment opportunities and assists with due diligence. Bill also helps portfolio companies with overall business, marketing and sales strategy. He has deep expertise in beverages and in all forms of distribution channels.